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Marketing the Moon with Captain Lovell

Thursday, May 5, 2016
7 p.m.
Lake Forest High School
$25 for members, $40 for non-members, students free with ID.

The Historical Society presents Marketing the Moon. The program features a presentation by author Richard Jurek about NASA’s efforts to nurture public support of the space program. Following the presentation, Captain James Lovell will share his personal experiences as a NASA astronaut.

Primed by science fiction, magazine articles, and TV appearances, Americans were a receptive audience for NASA’s pioneering brand journalism. Richard Jurek will tell the story of the sophisticated efforts by NASA to market the idea of space travel—through press releases, bylined articles, product placement (Tang!) and radio and television features. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program.

Captain Lovell piloted Gemini 7, commanded Gemini 12, orbited the moon on Apollo 8, and commanded Apollo 13.

Tickets may be purchased below; students are admitted free but we ask that they complete the registration form at the bottom of the page.

This event was generously underwritten by Lake Forest Bank & Trust Company.

For Students:

Please complete the registration form below. No payment is necessary. Please bring your student ID to the event.